Process

 

1. STRATEGY

We identify business goals and develop a plan to achieve them by crafting strategies that are unique and viable.

DIAGNOSE

DISCOVERY BRIEF

GOALS/OBJECTIVES

PROPOSAL

ALIGNMENT EXERCISE

BRAND ATTRIBUTES

SITUATION ANALYSIS

VALIDATE/INSIGHT

PRIORITIZING GOALS EXERCISE

CREATIVE BRIEF

DEFINE

GOALS

PURPOSE

VISION + MISSION

NAMING

TAGLINE

HIERARCHY COMMUNICATION

BRAND ARCHETYPE

BRAND PROMISE

BRAND BRIEF

KEY BRAND ATTRIBUTES

VALUE PROPOSITION

BRAND POSITIONING STATEMENT

BRAND CAMPAIGN “MESSAGE”

2. CREATIVE

We focus on creativity, where the intersection of message and emotion creates engaging brand touchpoints and experiences.

CONCEPT

BRAND IDENTITY/LOGO

BRAND TOUCHPOINTS

ACCESSIBILITY

UX/UI

ADV/PRINT

WEBSITE

VIDEOGRAPHY

SOCIAL MEDIA

BRAND BRIEF

3. IMPLEMENTATION

We utilize traditional, internet, and social media platforms to support objectives through effective marketing tactics.

MARKETING

BRAND CAMPAIGN “MESSAGE”

S.M.M.

GOALS/METRICS/K.P.I.

MARKETING CANVAS

CHANNEL

MEDIA

MEDIA PLAN + MEDIA BUYING

CURATE

ROLL-OUT

IMPLEMENTATION

MARKETING CANVAS

MARKETING FUNNEL

CONSISTENCY

FEEDBACK LOOP

DESIGN + MEASURE + LEARN

BRAND GUIDELINES

California State University, Northridge (CSUN)
Sagebrush 207

18111 Nordhoff St.
Northridge, CA 91330-8300

T: 818-677-3022

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